Press Releases 12 January 2009 Volkswagen Group of America Announces Formation of Chattanooga Manufacturing Company Renderings for new production facility also unveiled CHATTANOOGA, Tenn. â€" Volkswagen Group of America today announced the formation of its new manufacturing company, Volkswagen Group of America Chattanooga Operations, LLC, to be based in Chattanooga, Tenn. At a community briefing regarding the progress of the new Chattanooga facility, the company also unveiled the architectural renderings for the billion plant. "2009 will be a big year for Volkswagen in Chattanooga, and I am pleased with the continued progress we have made at the plant. With the formation of the manufacturing company, the architectural renderings and construction set to begin on the paint shop, we are well on track to meet all our scheduled milestones," said Frank Fischer, CEO, Volkswagen Group of America Chattanooga Operations. "Our commitment to manufacturing in the US is reinforced at the highest levels of our company. The Chattanooga facility is a critical part of our 2018 strategy and will be a benchmark for all future plants across the company." The architectural renderings of the plant show an integrated assembly, paint and body shop, with a full scale training center located immediately adjacent to the facility. The training center, developed in conjunction with Chattanooga State Community College will include a lean/corporate training center, a basic training center focused on ...
http://leafgardenpress.com/ Volkswagen in Chattanooga
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To launch the new VW Amarok in the UK VW has decided to do something different to resemble the uniqueness of the vehicle. Volkswagen has launched a "Knowledge is Power" integrated campaign, which includes outdoor, press, online as well as retail activity. Also in the marketing mix are social media and mobile campaigns.
The Amarok is a midsized pickup truck based on the same platform as the Volkswagen Touareg and is classed as a Volkswagen Commercial Vehicle. It is available as a single and double cab model, in the UK it is only available as a double cab at the moment. The Amarok is available with either rear wheel drive or VW's 4motion four wheel drive system.
The Amarok went on sale on the 9th of May 2011 and the integrated marketing campaign went live at the same time.
Mark Hopkins, Marketing Communications Manager, Volkswagen Commercial Vehicles UK, said: "The new Amarok is packed with power and intelligence, and brings Volkswagen standards of quality and efficiency to the pick-up market. We wanted to achieve something extraordinary to demonstrate this for its launch, and by working with the right experts and taking a scientific approach to demolishing a 67 metre steel chimney, we've shown the maximum strength and power of the Amarok."
The Amarok went on sale on the 9th of May 2011 and the integrated marketing campaign went live at the same time.
Online features include a 360 degree viewer and films which demonstrate the Volkswagen Amarok's power, including being used to demolish a 140 tonne steel tower, work normally completed by a 40 tonne excavator.Mark Hopkins, Marketing Communications Manager, Volkswagen Commercial Vehicles UK, said: "The new Amarok is packed with power and intelligence, and brings Volkswagen standards of quality and efficiency to the pick-up market. We wanted to achieve something extraordinary to demonstrate this for its launch, and by working with the right experts and taking a scientific approach to demolishing a 67 metre steel chimney, we've shown the maximum strength and power of the Amarok."
The Amarok is going head to head with the established Toyota Hilux, Nissan Navara and Mitsubishi Triton. The Amarok is available in three trim levels and prices start from £21,343. Recommend VW Amarok Ad campaign Issues
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