Consumer [creditdiagnosis]

Consumer [creditdiagnosis]

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In economics and marketing

Typically when business people and economists talk of consumers they are talking about person as consumer, an aggregated commodity item with little individuality other than that expressed in the buy/not-buy decision. However there is a trend in marketing to individualize the concept. Instead of generating broad demographic profile and psycho graphic profiles of market segments, marketers are engaging in personalized marketing, permission marketing, and mass customization.

There is increasing backlash from the public over use of the label "consumer" rather than "customer", with many finding it offensive and derogatory.

In law and politics

Within law, the notion of consumer is primarily used in relation to consumer protection laws, and the definition of consumer is often restricted to living persons (i.e. not corporations or businesses) and excludes commercial users. A typical legal rationale for protecting the consumer is based on the notion of policing market failures and inefficiencies, such as inequalities of bargaining power between a consumer and a business. As of all potential voters are also consumers, consumer protection takes on a clear political significance.

Concern over the interests of consumers has also spawned much activism, as well as incorporation of consumer education into school curricula. There are also various non-profit publications, such as Consumer Reports and Choice Magazine, dedicated to assist in consumer education and decision making, and Consumer Direct in the UK.

In the context of the Indian Consumer Protection Act 1986, a consumer is clearly differentiated in that a consumer consumers a commodity or service either for his personal domestic use or to earn his livelihood. Only consumers are protected as per this act and any person, entity or organization purchasing a commodity for commercial reasons are exempted from any benefits of this act. Furthermore, Indian case law has quite a few references on how to distingush a consumer from a customer.

In intelligence studies

Within intelligence studies, it refers to the political staff consuming and requesting intelligence.

References

^ Cross, Robert G. (1997). Revenue management: hard-core tactics for market domination. Broadway Books. pp. 6671. ISBN 0-553-06734-6. 

^ http://mistinthegarden.com/2009/02/04/dont-call-me-a-consumer/

^ Krohn, Lauren (1995). Consumer protection and the law: a dictionary. ABC-CLIO. ISBN 0-87436-749-2. 

^ "An Institutional Analysis of Consumer Law". Vanderbilt Journal of Transnational Law. http://law.vanderbilt.edu/journals/journal/35-01/overby.htm. Retrieved 2007-01-29. 

^ "Consumer vs Customer". Consumerdaddy.com. http://www.consumerdaddy.com/a-23-consumer-customer.htm. 

See also

Wikibooks has a book on the topic of

Category:Consumer

Alpha consumer

Consumer debt

Consumer leverage ratio

Consumer theory

Consumerism

Consumers' cooperative

ConsumerSearch

Consumption

Coolhunting

Mass customization

Mental health consumer

Consumer reporting agency

Consumer protection

Consumer organization

Consumer Direct

National Consumer Agency (NCA)

Informed consumer

Consumer forum

Categories: Economics terminology | Consumer theory | Marketing More Consumer Topics

Question by Marie: How does one describe organizational buyers and consumers of a Smart Credit Card? This is a marketing question in marketing a new universal credit card system. Presenting a universal model of its debit/credit card machine. By definition, ‘universal’ is intended to represent a model that will be compatible with any existing system currently being used in retail stores and grocery markets. Since patrons of these industries are able to swipe (process) their own transactions, these specific businesses will be the target market of the new product Smart-System is offering. It will be designed to have a capability to integrate with all existing systems at retail and grocery....etc. Need to describe the organizational buyers and consumers of this product and the factors that influence their purchasing decisions? Discuss how these factors will impact your marketing strategy. Can a marketing expert assist me? Best answer for How does one describe organizational buyers and consumers of a Smart Credit Card?:

Answer by ken_voss12345
there's plenty of articles written by market experts here http://credit-cards.ebookorama.com and here there's some info too http://finance.ebookorama.com http://credit.ebookorama.com http://credit-repair.ebookorama.com if it helps please remember me :-) good luck!

[consumer credit definition]